Jersey Shore’s Snooki Files Trademark

I have to admit that I’ve never watched the show Jersey Shore, but I’m always interested in the latest trademark news (I’m an IP attorney) and Jersey Shore has been in the news a lot recently. (So, apparently a lot of other people are watching.) This little tidbit crossed my path this week.

Nicole “Snooki” Polizzi has filed a federal trademark application for her nickname. Here are the details from the USPTO website:

Mark Image

Word Mark SNOOKI
Goods and Services IC 016. US 002 005 022 023 029 037 038 050. G & S: Printed matter, namely, books

IC 041. US 100 101 107. G & S: Entertainment in the nature of personal appearances by a television personality

Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77929985
Filing Date February 7, 2010
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Nicole Polizzi INDIVIDUAL UNITED STATES 21 Wyant Road Marlboro NEW YORK 12542
Attorney of Record Tara Hart-Nova
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE
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